Close the Engagement Rate Gap
The ER sits at 0.01%, far below the 2.5-5% average for micro accounts (10K-100K), which explains the 'low' rating despite 93,390 followers.
Details
Since 73% of brands prioritize ER over follower count, the focus should be on driving comments and saves on every post rather than chasing new followers — even small gains toward the 2.5% floor would move Denys Kotov into a competitive bracket.
