Make High-ER Reels the Default
Reels generate 3.68% ER, compared with 0.69% for analyzed posts and 0.72% overall, so Reels should be the primary format for upcoming Instagram content.
Details
The 3.68% Reels ER also exceeds the 0.52% Reels benchmark; the structure of any Reel that meets or surpasses 3.68% should be repeated.
