Shift Content Mix Toward Reels
The Reels ER (1.22%) outperforms the Posts ER (1.0%) and beats the industry Reels benchmark of 0.52%, showing the audience responds better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Karandeep Singh Kochhar is at 23,748), increasing Reels frequency relative to static posts should help close the gap toward the 2.5-5% average ER for micro-tier creators.
