Prioritize Static Posts Over Reels
Static/carousel posts drive a 5.85% ER compared to just 3.35% on Reels — a nearly 2.5x gap.
Details
Shift the content mix toward feed posts and carousels, and reserve Reels for testing new formats rather than relying on them as the primary format, since the current data contradicts the general Reels-reach advantage for accounts under 50K followers.
