Leverage Above-Benchmark ER in Negotiations
The 3.21% engagement rate is 1.6x-3.2x higher than the mid-tier average of 1-2% for accounts in the 100K-1M range, putting KIT INNES in 'excellent' territory for this bracket.
Details
Since 73% of brands prioritize engagement rate over follower count, leading with this stat in pitches can justify pricing at the top of the $2,000-$10,000 estimated range rather than defaulting to the $10-25/1,000-follower baseline (which would price the account at just $1,446-$3,616).
