Shift Content Mix Toward Reels
The Reels ER sits at 573.34% compared to a Posts ER of just 1.38%, showing a massive engagement gap in the current content mix.
Details
Since accounts under 50K followers (MODEL | FASHION | LIFESTYLE is at 16,852) get higher reach on Reels per industry benchmarks, prioritize publishing 3-4 Reels per week over static posts to capture this advantage.
