Double Down on Reels Production
Karlie's Reels ER of 188.03% dwarfs the Posts ER of 2.2%, and industry data shows accounts under 50K followers (currently at 36,381) get amplified reach on Reels.
Details
Shifting the content calendar to prioritize Reels 3-4x per week over static posts will capitalize on this format gap and grow beyond the already-excellent 4.32% overall ER for the micro tier (benchmark: 2.5-5%).
