Prioritize Reels With Strong Hooks
Instagram Reels should be the primary reach format: at 36,987 followers, the account is below the 50K threshold where Reels typically get higher reach, and its Reels ER is 184.04% versus 1.61% for posts.
Details
Karlie should publish a recurring Reel series, test one opening hook at a time, and compare each result against the 184.04% Reels ER and 1.8% overall ER baselines.
