Shift Content Mix Toward Static and Carousel Posts
Kim Kardashian's Posts ER (0.28%) is nearly double the Reels ER (0.15%), showing an audience of 344.5M engages more with static/carousel content than video.
Details
Industry benchmarks confirm this pattern at scale: Carousels average 0.55% ER and Static images 0.45%, both outperforming Reels' 0.52% baseline. Prioritize multi-image carousels over Reels for the next 5-10 posts to close the gap between the 0.15% Reels ER and the 0.52% benchmark.
