Shift to Carousels to Lift ER
The current engagement rate of 0.02% is drastically below the mid-tier benchmark of 1-2%, and the like/comment ratio of 158.8:1 suggests passive scrolling rather than active interaction.
Details
Carousels drive an average ER of 0.55% per industry benchmarks — swapping even half of the next 20 posts to multi-slide carousels (e.g., step-by-step kiln processes or recipe breakdowns) gives the algorithm a reason to re-serve the post each time a user swipes, compounding reach without requiring new followers.
