Prioritize Carousels and Static Posts Over Reels
Reels ER sits at just 0.3%, well below the Posts ER of 0.51% and the industry benchmark for Reels (0.52%).
Details
Since carousels average 0.55% ER industry-wide, shifting the content mix toward carousel-style posts can help close the gap between the 0.44% overall ER and the micro-tier benchmark of 2.5-5%.
