Double Down on Reels Production
kiana's Reels are outperforming static posts by a significant margin — 5.55% ER versus 2.75% ER on posts — meaning Reels drive roughly 2x the engagement per piece of content.
Details
Shifting at least 60% of weekly output to Reels will capitalize on this gap. Even a modest reallocation could push the overall account ER closer to the Reels benchmark and further above the 1-2% mid-tier average.
