Shift Budget Toward Posts Over Reels
Khyati🌻's Posts ER is 21.33% compared to a Reels ER of just 0.96% — a 22x performance gap that signals the audience responds far more to static or carousel content.
Details
Since industry benchmarks show carousels average 0.55% ER and the account is already blowing past that with posts, double down by publishing at least 2 posts for every 1 Reel until Reels engagement catches up. Audit the last 5 Reels to identify whether hook quality, caption length, or audio choice is suppressing that 0.96% figure.
