Prioritize Reels Over Static Posts
Khushvika Aggarwal's Reels ER of 1.21% is more than double the Posts ER of 0.6% and outperforms the industry Reels benchmark of 0.52%.
Details
Shifting the content mix toward Reels will capture this format advantage and push the overall ER closer to the micro-tier average of 2.5-5%.
