Prioritize Static Posts and Carousels Over Reels
Meow's static/carousel Posts ER sits at 4.68%, nearly double the Reels ER of 2.66%, and both already outperform the mid-tier benchmark of 1-2%.
Details
The content calendar should be shifted to weight feed posts and carousels more heavily, since Reels are currently the weakest format despite being a smaller share of what's working for the audience.
