Shift Content Mix to Carousels
The account's overall ER sits at 0.2%, far below the 2.5-5% micro-tier benchmark, and the Reels ER of 0.21% still trails the industry Reels average of 0.52%.
Details
Carousels have the highest benchmark ER of all formats (0.55%), so testing 2-3 carousels per week could help close this gap faster than more Reels alone.
