Move 01
Make Reels the Default Format
The Instagram Reels ER for Kenneth Lai 黎峻 is 7.51%, compared with 1.13% for posts.
Details
Each new content concept should be a Reel first, using the caption and final frame for one clear engagement prompt.
Kenneth Lai 黎峻's InstagramEngagement
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Kenneth Lai 黎峻
@kenneth__lai · 92.9K followers
LowAverageGoodExcellent
1.1K
Median Likes
23
Median Comments
13
Posts Analyzed
$807 – $1Kper sponsored post
Based on 92.9K followers · 1.19% engagement
Next step
Want brands to pay you?
Snippet can use this instagram result for @kenneth__lai to find brands, write emails, and help you close deals.
Your post rate
$807-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @kenneth__lai's $807-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @kenneth__lai's instagram audience is a fit and ask for $807-$1K per post.
Next steps
What to fix next
Simple fixes that can help brands take you more seriously.
Move 02
Convert Likes Into Conversations
The median post receives 1,085 likes but only 23 comments, producing a 63.8:1 like/comment ratio.
Details
Adding one specific either-or question to every Reel caption and pinning it as the first comment will give viewers a direct reason to respond.
Move 03
Close the Micro-Tier Engagement Gap
The overall ER for Kenneth Lai 黎峻 is 1.19%, below the 2.5-5% benchmark for micro creators.
Details
A review of the 13 analyzed posts, comparing each format against the 1.19% baseline, will allow for scaling the formats that outperform it rather than treating all posts equally.
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