Shift Content Mix Toward Reels
Kenavita Golani's Reels ER of 184.67% dwarfs the Posts ER of 12.71%, showing Reels are the highest-converting format by a massive margin.
Details
Given the account already beats the mid-tier benchmark of 1-2% ER by over 7x, doubling down on Reels output could push overall engagement even higher while maximizing the 20-40% Reels rate premium brands pay.
