Shift Budget Toward Posts Over Reels
The Posts ER is 2.76% versus the Reels ER of just 0.56% — meaning static and carousel content is outperforming Reels by nearly 5x in engagement.
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Given that industry benchmarks show carousels average 0.55% and Reels 0.52% across all accounts, the Posts are already punching well above average, so kelsey | christian encouragement should prioritize producing more carousel and static content to protect and grow the overall 1.72% account ER. Aim for at least a 2:1 ratio of Posts to Reels in the next 10 uploads and track whether median likes climb above the current 403.
