Scale 22.17% ER Reels
The Reels ER is 22.17%, compared with 2.37% for posts in the 20-post analysis, so Reels should be the primary Instagram format in the next content plan.
Details
Convert each planned feed idea into a Reel-first version and evaluate it against the 22.17% Reel result, using 2.37% as the current posts comparison point.
