Close the Mid-Tier Engagement Gap
Kelsey Pomeroy's ER of 0.55% (0.57% across the last 20 posts) sits far below the 1-2% mid-tier benchmark for accounts in the 100K-1M range.
Details
Since 73% of brands prioritize ER over follower count, closing even half this gap would meaningfully improve the $500-$2,000 brand deal positioning without needing follower growth.
