Prioritize Reels In The Mix
The Reels ER is 1.37%, compared with 0.33% for posts and 0.62% overall.
Details
With 39,264 followers, Kelly Schroder is below the 50K threshold where Reels typically receive higher reach, so making Reels the primary format will help track whether the overall ER moves toward the 2.5%-5% micro-creator benchmark.
