Prioritize Feed Over Reels
Kehlani's Instagram Posts ER is 1.85%, versus 0.41% for Reels, so feed posts should be the primary engagement vehicle while Reels are reworked.
Details
In the 25-post review, carousel tests should be prioritized because the industry benchmark is 0.55%, above 0.52% for Reels and 0.45% for static images, then results should be compared with the 1.85% Posts ER.
