Shift Posting Mix Toward Reels
K A Y L Y N's Reels ER (0.24%) is already 60% higher than the static Posts ER (0.15%), yet both sit far below the micro-tier benchmark of 2.5-5%.
Details
Since Reels get higher reach for accounts under 50K followers (the account is at 39,384), prioritizing Reels in every content cycle will close this gap faster than static images.
