Powered by Snippet
@kaylacappiello · 156.0K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 156.0K followers · 0.18% engagement
Next step
Snippet can use this instagram result for @kaylacappiello to find brands, write emails, and help you close deals.
Your post rate
$276-$461
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @kaylacappiello's $276-$461 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @kaylacappiello's instagram audience is a fit and ask for $276-$461 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The 21-post sample produced a 0.23% post ER, below the 0.55% carousel benchmark.
Details
Kayla Cappiello should test carousel versions of the strongest Instagram topics and compare their ER against 0.23% while keeping the topic and caption style consistent.
The Reels ER is 0.04%, compared with the 0.52% format benchmark, making Reels the clearest performance gap.
Details
For the 156,002-follower account, rebuild each Reel with a value-led opening frame, a concise payoff, and a direct comment prompt, then compare results with the 0.04% baseline.
Median post results are 234 likes and 54 comments, with a recorded 2.8:1 like/comment ratio, so captions should prioritize discussion rather than passive reactions.
Details
Add one specific question to every Instagram caption, pin a follow-up question, and reply to early comments while tracking whether comment volume exceeds the 54-comment median and overall ER improves from 0.18% toward the 1-2% mid-tier benchmark.
Free · No sign-up needed
Get a free analysis like Kayla Cappiello's: engagement rate, brand deal value estimate, and personalized tips.
Analyze your Instagram