Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a factor of nearly 8x — Reels ER sits at 7.71% versus Posts ER of 0.97%.
Details
Given that the overall account ER is 1.31%, consolidating the content calendar around Reels is the single fastest lever to pull the average up toward the top of the mid-tier benchmark range of 1-2%. Replacing at least half of upcoming static posts with Reels will allow the algorithm to amplify the strongest format.
