Shift Content Mix Toward Reels
The Reels ER of 7.84% massively outperforms the Posts ER of 0.68% and even beats the mid-tier benchmark average of 1-2%.
Details
Since the overall account ER (0.81%) is dragged down by static content, increasing Reels frequency relative to static posts/carousels should lift the blended engagement rate closer to or above the 1-2% mid-tier norm.
