Double Down on Reels Format
Kautuka Shah Gandhi's Reels ER sits at 20.3%, dramatically outperforming the Posts ER of 0.47% and the industry Reels benchmark of 0.52%.
Details
Shifting a larger share of the 22 analyzed posts toward Reels-first content can pull the overall 0.52% engagement rate closer to the mid-tier benchmark of 1-2%.
