Prioritize Reels Despite Lower Current ER
The Reels ER (1.87%) trails the Posts ER (2.19%), but the industry benchmark shows Reels get higher reach for accounts under 50K followers — and 🔆 Kat sits at 22,958 followers, squarely in that window.
Details
Test 2-3 Reels per week with strong hooks in the first 3 seconds to convert that reach advantage into likes and comments, closing the 0.32pp gap with static/carousel content.
