Build On Stronger Feed Posts
Instagram feed posts should remain the engagement anchor: the 26-post sample shows 3.73% ER on posts versus 0.52% on Reels, while the overall 3.07% ER sits within the 2.5%-5% micro-creator benchmark.
Details
Turn feed posts reaching at least the 1,286.5 median likes into carousel variations, then compare their performance with the 0.55% carousel benchmark and the 3.73% posts baseline.
