Move 01

Shift Weight Toward Static and Carousel Posts

The Posts ER for 𝕶𝖆𝖙𝖍𝖞🐉 sits at 3.8% versus just 1.55% for Reels — a massive gap even though industry data shows Reels typically get higher reach for accounts under 50K followers like this one (16,870).

Details

Since carousels benchmark at 0.55% ER industry-wide and static images at 0.45%, the 3.8% posts performance is already outperforming category norms, so prioritize feed posts/carousels for key messaging while using Reels sparingly for discovery.

Move 02

Publish a Rate Card to Speed Up Deals

With an overall ER of 3.65% (rated 'excellent' for the 10K-100K micro tier where average ER is 2.5-5%), 𝕶𝖆𝖙𝖍𝖞🐉 is positioned to command $150-$500 per post.

Details

Since 73% of brands prioritize engagement rate over follower count and creators with published rate cards close deals 40% faster, formalizing a rate card now is recommended, anchoring at $10-25 per 1,000 followers with a 20-40% premium for Reels.

Move 03