Drive More Comments With CTAs
The like-to-comment ratio is 169:1, with a median of only 17 comments versus 1,896.5 likes per post.
Details
Adding explicit comment prompts (questions, 'this or that' polls, fill-in-the-blank captions) can close this gap, since comments carry more weight in the algorithm and with the 73% of brands who prioritize ER over follower count.
