Shift Feed Mix to Carousels and Reels
The current ER of 0.06% sits drastically below both the micro-tier benchmark (2.5-5%) and even the lowest-performing format benchmark (static images at 0.45%).
Details
Carousels average 0.55% ER and Reels 0.52% ER industry-wide, so reallocating the posting cadence toward these formats—especially since Reels get higher reach for accounts under 50K followers—gives Kathreen Carillo a structural lift before any other tactic.
