Shift Content Mix Toward Reels
The Reels ER of 21.1% dramatically outperforms the static/carousel Posts ER of 1.96%, and industry data confirms Reels get higher reach for accounts under 50K followers like Katelin Wisenor PT, DPT | Parkinson’s Physical Therapist (16,148).
Details
Increasing Reels frequency to at least 2-3x per week can pull the overall 2.0% ER closer to the top of the 2.5-5% micro-tier benchmark range.
