Prioritize Feed Posts Over Reels
The Posts ER sits at 13.04% compared to Reels ER of just 4.64% — a nearly 3x gap.
Details
Since both formats already crush the industry Reels benchmark (0.52%) and Carousel benchmark (0.55%), the content mix should shift toward static/carousel posts and use Reels sparingly, only for reach-testing new topics rather than as a primary format.
