Shift Content Mix Toward Reels
With 22,930 followers, Anita Soni falls under the sub-50K threshold where Reels get higher reach, yet format benchmarks show Reels ER (0.52%) trailing Carousels (0.55%).
Details
Testing 2-3 Reels per week with strong hooks in the first 3 seconds can capitalize on the reach advantage while nudging the overall ER above the current 3.31% posts ER.
