Shift Content Mix Toward Reels
The Reels ER of 1.59% is over 10x higher than the Posts ER of 0.15% and beats the industry Reels benchmark of 0.52%.
Details
Since Megha and Shreshta (Mom and Me) lifestyle and Fashion Influencer is at 25,902 followers (under the 50K threshold where Reels get higher reach), increasing Reels frequency relative to static posts should be the top lever to lift overall ER from its current 0.16%.
