Replace Static Posts With Carousels
The current engagement rate is 0.24%, far below the 1-2% mid-tier benchmark, and the like-to-comment ratio of 150.5:1 suggests passive scrolling rather than active interaction.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — swapping even half of the static posts for carousels could meaningfully close the gap. Structure each carousel with a hook slide that teases a payoff on the final frame to force swipe-throughs and drive the comment volume the account currently lacks.
