Shift Content Mix Toward Carousels
The current ER of 0.43% sits below the carousel benchmark of 0.55% and reels benchmark of 0.52%, meaning the static-heavy format is likely capping performance.
Details
Testing 2-3 carousels per week could lift ER by roughly 0.10-0.12 points, moving Kajal Katiyar | Content Creator closer to the 2.5-5% average for micro creators (10K-100K followers).
