Close the Gap to Nano Benchmark
The overall ER of 2.76% sits below the nano-tier average of 3.5-8%, even though the Posts ER of 3.02% outperforms the Reels ER of 2.75%.
Details
Shift more of the content mix toward static/carousel posts similar to what's driving the 3.02% posts ER, and test posting frequency increases to push toward the 3.5% benchmark floor.
