Close the Comment Gap With CTAs
The like/comment ratio is 183.7:1 (median 4,250 likes vs.
Details
just 27.5 comments), which is heavily skewed toward passive engagement. Adding explicit comment prompts (questions, polls, 'this or that') in captions and first-comment pins can push the 0.94% ER closer to the 1-2% mid-tier benchmark, since comments carry more algorithmic weight than likes alone.
