Publish a Rate Card Backed by ER
Josh Weinstein's 4.68% engagement rate is 2.3-4.7x above the 1-2% mid-tier benchmark for accounts in the 100K-1M range, providing leverage to price above the standard $10-25 per 1,000 followers guideline.
Details
Since creators with published rate cards close deals 40% faster and 73% of brands prioritize ER over follower count, every pitch should lead with the 4.68% ER and median 6,706 likes to justify the $2,000-$10,000 per post range already being commanded.
