Close the Engagement Gap to Benchmark
The ER sits at 0.55% versus the 1-2% mid-tier benchmark for accounts in the 100K-1M range, putting Juvella D'Gama at roughly a third to half of category average.
Details
Since 73% of brands prioritize ER over follower count, closing even half this gap would meaningfully improve $500-$2,000 deal positioning without needing follower growth.
