Shift Feed Strategy Toward Reels
Justine's Reels are dramatically outperforming static posts — 88.41% ER versus 5.24% for standard posts — meaning Reels are the highest-leverage content format by a wide margin.
Details
Aiming to convert at least 50% of the upcoming content calendar to Reels will maximize algorithmic reach and compound the already-excellent 5.55% overall engagement rate. Even a modest shift in format mix could push the median engagement well above the current 17,105 likes and 237.5 comments per post.
