Prioritize Carousel-First Content Tests
At 102827 followers, the account's overall ER is 0.59% and post ER is 0.65%, below the 1-2% mid-tier benchmark.
Details
For upcoming Instagram posts, Justin Bowen should test carousel-led explainers or story sequences with a strong first slide and final-slide prompt; the benchmark is 0.55% for carousels versus 0.45% for static images and 0.52% for Reels.
