Double Down on Reels Immediately
Their Reels are already outperforming their Posts by 139% — 1.22% ER versus 0.51% ER — yet their overall engagement rate of 0.63% sits well below the 2.5-5% micro-tier benchmark.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 3 out of every 4 pieces of content published. This single format shift has the highest immediate leverage to close the gap between their current 0.63% and the 2.5% floor for their follower bracket.
