Shift Content Mix Toward Static/Carousel Posts
The Posts ER sits at 2.47% versus just 0.66% for Reels — nearly a 4x gap.
Details
Since carousels benchmark at 0.55% industry-wide but the posts format is outperforming that, the posting cadence should be reallocated to favor feed/carousel content over Reels until Reels ER improves.
