Lean Further Into Reels Format
Junie Theruvath sits at 18,990 followers, squarely in the under-50K range where Reels get higher reach — and the 15.59% post ER already crushes the 2.5-5% micro-tier benchmark.
Details
Shifting more of the content mix to Reels can capture that reach advantage and push the median 2,875 likes and 127 comments even higher, while also unlocking the 20-40% Reels rate premium for future brand deals.
