Shift Content Mix Toward Reels
The Reels ER of 5.45% is over 6x higher than the Posts ER of 0.86% and well above the industry Reels benchmark of 0.52%.
Details
With only 23 posts analyzed, prioritizing Reels in the weekly content calendar will pull the overall 0.9% ER closer to the mid-tier benchmark of 1-2%.
