Shift Feed Mix Toward Reels
Julia Marina's Reels are already outperforming posts — 22.28% ER versus 15.61% for static posts — yet both formats sit far above the industry benchmark of 0.52% for Reels and 0.45% for static images.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (the account is at 16,881), increasing Reels output as a share of the 26 analyzed posts should compound the overall 16.92% account ER. Aiming to make at least 60% of new content Reels will maximize algorithmic reach while the audience is still in the high-growth micro tier.
