Double Down on Reels Immediately
Julia Perfetto's Reels are generating a 2.3% ER compared to a Posts ER of 1.17% — nearly double the engagement per piece of content.
Details
The posting mix should shift to prioritize Reels, aiming for at least 60-70% of output in this format, since the data clearly shows the audience responds significantly more to video content. A concrete goal of publishing at least 3 Reels per week should be set to track whether the overall account ER climbs closer to the 2% upper boundary of the mid-tier benchmark range.
