Fix Comment-to-Like Imbalance With CTAs
The like/comment ratio is 9.8:1 against a median of only 2.5 likes per post, signaling that most viewers are not double-tapping even when they do engage.
Details
Adding a direct, specific call-to-action in every caption β such as asking followers to tag someone or answer a yes/no question β will convert passive viewers into likers and push the 0.02% ER closer to the 1-2% mid-tier benchmark. An audit of the last 20 posts should identify which of the 15.5 median-comment posts had a CTA versus those that did not, then replicate the pattern that drove comments.
